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Responsive Design
Don't leave a device out, responsive design allows you to be accessable on all platforms.

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Accessable from anywhere.
With more and more people using mobile devices to view sites and seach engines ranking your page higher, responsive design is a must.

Responsive Design

What is responsive design?

In its simplest form responsive design enables a website to work on any size device as if it was designed specifically to fit that screen size. By combining fluid grids and percentage based layouts, responsive design can have huge benefits for the experience of your users and the success of your website on mobile and tablet devices.

Image of a computer monitor, iPad and an iPhone.

What are the benefits?

Increasing your reach to tablet and mobile audiences

Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development. Traditionally users would be re-directed to a device specific site (e.g. mobile), but responsive design means one site can be implemented across devices.

Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. Indeed, some sites are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design.

Increase your visibility in search engines

Responsive Design means you can manage one website with a single set of hypertext links; therefore reducing the time spent maintaining your site. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy. SEO campaigns can be time consuming and costly, but by creating a responsive site, all of your efforts can be focussed on a single site, with unified strategy and tactics across devices.

Save time and cost on mobile development

A primary benefit of adopting a responsive design is that it takes less time than creating an additional stand-alone mobile site, which has been the traditional approach. Testing across a number of websites also increases your development, support and maintenance overhead. As styles are re-used and optimised by device standardised testing methodologies can also be used.

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